buononaturale was born along the Southern Italian Apennines, on the fertile soil of Irpinia overlooking the two seas, as an incubator of excellence in the Italian food sector, with each production site located in its place of origin - or in the areas of rural Italy where that specific food culture is typical - and distributed to the world under the buononaturale brand. The mission is to fulfil the growing demand for natural food in the name of a diet that preserve, or even favor, different types of equilibria: sensorial, bodily, environmental. The buononaturale products aim to promote sustainable eating styles that satisfy our constant need for energy to navigate a stressful daily life, but also respect and support the surrounding environment and local communities, by offering a combination of goodness, ease of preparation, authenticity, and sustainability. All this is possible when reinterpreting typical dishes of Italian cuisine. The buononaturale focus can therefore be summed up as wellbeing achieved by eating well, with #eatwellwithbuononaturale as the brand's distinctive hashtag on social networks.With every bite, the buononaturale products will take consumers on a journey through the Italian peninsula, from the foothills of the mighty Mount Etna through the scenic countryside along the Apennines to the rice fields of the Po valley, of which they encapsulate all the rich smells and flavors. The buononaturale products are synonymous with high quality not only because of the semi-artisanal and traditional processes employed to obtain them, but also because of the underlying ingredients sourced locally within the area of production. Thus, we formulate production choices that address the widespread desire for a diet that is both healthy and inspired by the lively colors and dense flavors of the wholesome, balanced Italian rural life. Among these production choices we often find: the organic origin of the ingredients; the exclusion of genetically modified organisms, chemical treatments, or additives from the transformation process; the choice of glass packaging to facilitate a first, sensorial approach to the products and to encourage reuse before recycling.